Holy Fit
About Holy Fit:
My personal YouTube channel was an experimental project showcasing my passion for fashion, creativity, and adaptability to trending topics. Targeting Gen Z women interested in fashion, I chose to produce content on YouTube Shorts, leveraging the less saturated market for short-form fashion videos. With YouTube heavily promoting YouTube Shorts at the time, I seized the opportunity to tap into this feature to grow an audience and enhance my portfolio, harnessing the platform’s potential for exposure.
Role:
YouTube Fashion & Style Content Creator
Duration:
November 2022- February 2023
Responsibilities & Accomplishments:
- Spent 20 hours a week conceptualizing and producing fashion-focused content including video series such as “How-To,” “Get Ready with Me,” “POV,” “Fashion Hack,” and “Celebrity Outfit Recreation” videos
- Developed and executed strategies to foster organic community growth, resulting in over 1.1k subscribers with over 900,000 views in 4 months
- Optimize performance by analyzing social media metrics in YouTube Studio, tracking the latest fashion trends and trending sounds on Excel, and conducting competitor analysis on creators with similar audiences
- Managed pre- and post-production duties, including video shoots, lighting, and editing of videos using CapCut
Content Categories
Interactive • Going Out vs Work Out • GRWM • POV • Celebrity Outfit Recreation
