Marmalade is a curated platform for discovering distinctive, innovative online brands. Each brand featured is community-recommended, purpose-driven, and selected for its unique story and values. Marmalade simplifies the search for exceptional products, spotlighting companies and founders who are redefining the online shopping experience beyond mainstream options.
Position:
Social Media and Marketing Coordinator
Duration:
May 2024 - Present
Responsibilities & Accomplishments:
Reduced CAC by 41% and boosted CR by 316% with a self-produced reel for a paid social campaign on Facebook and Instagram.
Strategize and execute growth-focused content for Instagram and TikTok, using trend analysis, content creation, and UGC/creator partnerships
Managed content calendars, optimized KPI tracking, and produced ads for whitelisting campaigns, achieving strong ROAS for Crucial Four (5.9x), Pattern Brands (Open Space 2.5x and Onsen 2.2x), and Three Ships (0.85x).