TWN is a national women’s networking organization that was launched on the campus of Syracuse University in 2017. TWN was created to provide collegiate women with the resources and tools they need to authentically and successfully network. As of now, TWN has clubs on 142 college campuses and over 30,000 members.
Role:
Marketing Specialist for the National Marketing Team
Duration:
June 2021-September 2021
Responsibilities & Accomplishments:
Brainstormed content with the national marketing team and pitched ideas to the founder and head of Tik Tok for the national social media platforms (Instagram, Pinterest, and the TWN Podcast)
Filmed and edited weekly videos for the organization's Tik Tok account
Utilized Tik Tok's analytic tools weekly with the Tik Tok team to break down and analyze what videos are successful and identify areas of improvement to maximize brand awareness
Supported the growth of a Tik Tok account from 300 followers to over 4,000 followers in 4 months